English

Russian

Transcription

Example

Lead

Потенциальный клиент

liːd

We received a new lead from the website form.

Prospect

Перспективный клиент

ˈprɑːspɛkt

The sales team contacted a high-value prospect.

Pipeline

Воронка продаж

ˈpaɪplaɪn

Our sales pipeline shows the potential revenue.

CRM (Customer Relationship Management)

CRM-система

ˌsiː ɑːr ˌɛm

We track all client interactions in the CRM.

Conversion

Конверсия

kənˈvɜːrʒən

The conversion from lead to customer improved.

Upsell

Допродажа

ˌʌpˈsɛl

The salesperson tried to upsell additional services.

Cross-sell

Кросс-продажа

ˈkrɔːsˌsɛl

Cross-selling increased revenue per client.

Account

Аккаунт / клиент

əˈkaʊnt

We manage key accounts with dedicated managers.

Account Manager

Менеджер по работе с клиентами

əˈkaʊnt ˈmænɪdʒər

The account manager handles top clients.

Deal

Сделка

diːl

We closed a big deal with a new client.

Proposal

Коммерческое предложение

prəˈpoʊzəl

The sales team sent a proposal to the prospect.

Contract

Контракт

ˈkɑːntrækt

We signed a contract with the supplier.

Negotiation

Переговоры

nɪˌɡoʊʃiˈeɪʃən

Negotiation skills are crucial in sales.

Quote

Котировка

kwoʊt

We provided a quote for the requested services.

Follow-up

Последующее взаимодействие

ˈfɑːloʊ ˌʌp

We did a follow-up call after the demo.

Cold Call

Холодный звонок

koʊld kɔːl

Cold calls help generate new leads.

Warm Lead

Тёплый клиент

wɔːrm liːd

The marketing campaign produced warm leads.

Closing

Закрытие сделки

ˈkloʊzɪŋ

Closing the deal requires patience and skill.

Sales Target

Цель по продажам

seɪlz ˈtɑːrɡɪt

The team exceeded the sales target this quarter.

KPI (Key Performance Indicator)

Ключевой показатель эффективности

keɪ piː aɪ

KPIs track sales team performance.

Revenue

Доход

ˈrɛvənuː

Revenue increased by 20% last month.

Profit Margin

Маржинальная прибыль

ˈprɑːfɪt ˈmɑːrdʒɪn

We aim to improve our profit margin on each deal.

Customer Retention

Удержание клиентов

ˈkʌstəmər rɪˈtɛnʃən

Customer retention is cheaper than acquisition.

Churn Rate

Уровень оттока

ʧɜːrn reɪt

Churn rate decreased after improving support.

Customer Satisfaction

Удовлетворённость клиента

ˈkʌstəmər ˌsætɪsˈfækʃən

Surveys measure customer satisfaction.

Client Feedback

Обратная связь от клиента

klaɪənt ˈfiːdbæk

Client feedback helps improve service quality.

SLA (Service Level Agreement)

SLA, соглашение об уровне сервиса

ˌɛs ɛl ˈeɪ

SLA ensures response times are met.

Ticket

Заявка / тикет

ˈtɪkɪt

The support team resolved the ticket in 24 hours.

Escalation

Эскалация

ˌɛskəˈleɪʃən

Escalation occurs when issues can't be solved at the first level.

Onboarding

Онбординг

ˈɑːnˌbɔːrdɪŋ

Client onboarding ensures smooth start of service.

Demo

Демонстрация

ˈdɛm.oʊ

We scheduled a demo to showcase the product.

Trial

Тестовый период

traɪəl

Clients can use a trial before subscribing.

Subscription

Подписка

səbˈskrɪpʃən

The client renewed their subscription for another year.

Renewal

Продление

rɪˈnuːəl

Timely renewal is important for recurring revenue.

Customer Journey

Путь клиента

ˈkʌstəmər ˈʤɜːrni

Mapping the customer journey improves satisfaction.

Lead Nurturing

Ведение клиента

liːd ˈnɜːrtʃərɪŋ

Lead nurturing increases the chance of conversion.

Value Proposition

Ценностное предложение

ˈvæljuː ˌprɑːpəˈzɪʃən

A clear value proposition attracts prospects.

Upselling Strategy

Стратегия допродаж

ˈʌpˌsɛlɪŋ ˈstrætədʒi

The team implemented an upselling strategy.

Cross-selling Strategy

Стратегия кросс-продаж

ˈkrɔːs ˌsɛlɪŋ ˈstrætədʒi

Cross-selling strategy improved client spend.

Objection Handling

Работа с возражениями

əbˈʤɛkʃən ˈhændlɪŋ

Objection handling is a key sales skill.

Negotiation Skills

Навыки ведения переговоров

nɪˌɡoʊʃiˈeɪʃən skɪlz

Negotiation skills help close deals faster.

Relationship Building

Построение отношений

rɪˌleɪʃənˈʃɪp ˈbɪldɪŋ

Relationship building ensures long-term clients.

Touchpoint

Точка контакта

ˈtʌʧpɔɪnt

Each touchpoint affects customer perception.

Call Script

Скрипт звонка

kɔːl skrɪpt

The sales rep followed the call script.

CRM Dashboard

Панель управления CRM

siː ɑːr ˌɛm ˈdæʃbɔːrd

The CRM dashboard tracks all leads and deals.

Follow-up Email

Последующее письмо

ˈfɑːloʊˌʌp ˈiːmeɪl

We sent a follow-up email after the demo.

Account Review

Обзор аккаунта

əˈkaʊnt rɪˈvjuː

We held an account review with the client.

SLA Compliance

Соблюдение SLA

ˌɛs ɛl ˈeɪ kəmˈplaɪəns

SLA compliance ensures service quality.

Ticket Resolution

Решение заявки

ˈtɪkɪt ˌrɛzəˈluːʃən

Ticket resolution time was reduced to 12 hours.

Customer Experience

Опыт клиента

ˈkʌstəmər ɪkˈspɪriəns

Improving customer experience increases loyalty.

Service Recovery

Восстановление сервиса

ˈsɜːrvɪs rɪˈkʌvəri

Service recovery is important after a mistake.

Client Retention

Удержание клиентов

klaɪənt rɪˈtɛnʃən

Client retention ensures recurring revenue.

Customer Success

Успех клиента

ˈkʌstəmər səkˈsɛs

Customer success managers support client goals.

SLA Monitoring

Мониторинг SLA

ˌɛs ɛl ˈeɪ ˈmɑːnɪtərɪŋ

SLA monitoring helps maintain service standards.

Service Level

Уровень сервиса

ˈsɜːrvɪs ˈlɛvəl

We define the expected service level for clients.

Feedback Loop

Цикл обратной связи

ˈfiːdbæk luːp

Feedback loops improve products and services.

Complaint Handling

Работа с жалобами

kəmˈpleɪnt ˈhændlɪŋ

Complaint handling affects customer loyalty.

Escalation Process

Процесс эскалации

ˌɛskəˈleɪʃən ˈproʊsɛs

The escalation process solves unresolved issues.

Service Standards

Стандарты сервиса

ˈsɜːrvɪs ˈstændərdz

Service standards ensure consistent client experience.

Response Time

Время ответа

rɪˈspɑːns taɪm

Fast response time increases satisfaction.

Client Onboarding

Онбординг клиента

klaɪənt ˈɑːnˌbɔːrdɪŋ

Client onboarding ensures a smooth start.

SLA Agreement

Соглашение SLA

ˌɛs ɛl ˈeɪ əˈɡriːmənt

The SLA agreement defines service expectations.

Customer Loyalty

Лояльность клиентов

ˈkʌstəmər ˈlɔɪəlti

Customer loyalty increases recurring revenue.

Retention Strategy

Стратегия удержания

rɪˈtɛnʃən ˈstrætədʒi

Retention strategy improves long-term profits.