English

Russian

Transcription

Example

Brand

Бренд

brænd

Our brand is known for its eco-friendly products.

Logo

Логотип

ˈloʊɡoʊ

The designer created a new logo for the campaign.

Typography

Типографика

taɪˈpɑːɡrəfi

Typography is key for a readable website.

Color Palette

Цветовая палитра

ˈkʌlər ˈpælət

We chose a soft color palette for the app.

UX (User Experience)

Пользовательский опыт

ˌjuː ˈɛks

UX design improves user satisfaction.

UI (User Interface)

Пользовательский интерфейс

ˌjuː ˈaɪ

The UI should be intuitive and clean.

Mockup

Макет

ˈmɑːkʌp

The designer shared a mockup of the homepage.

Wireframe

Вайрфрейм

ˈwaɪərˌfreɪm

Wireframes help structure the page layout.

Prototype

Прототип

ˈproʊtəˌtaɪp

The prototype was tested with real users.

Landing Page

Лендинг

ˈlændɪŋ peɪdʒ

We designed a landing page to capture leads.

CTA (Call to Action)

Призыв к действию

siː tiː eɪ

Add a clear CTA button to increase conversions.

Conversion Rate

Конверсия

kənˈvɜːrʒən reɪt

Improving the CTA increased the conversion rate.

A/B Testing

A/B тестирование

eɪ biː ˈtɛstɪŋ

We ran A/B testing for two versions of the email.

SEO (Search Engine Optimization)

Поисковая оптимизация

ˌɛs iː ˈoʊ

SEO helps the website rank higher in Google.

SEM (Search Engine Marketing)

Поисковый маркетинг

ˌɛs iː ˈɛm

SEM campaigns drive paid traffic to the site.

Content Marketing

Контент-маркетинг

ˈkɑːntɛnt ˈmɑːrkɪtɪŋ

Blog posts are part of content marketing.

Social Media

Социальные сети

ˈsoʊʃəl ˈmiːdiə

Social media drives brand engagement.

Copywriting

Копирайтинг

ˈkɑːpiˌraɪtɪŋ

Copywriting improves website readability.

Visual Identity

Визуальная идентичность

ˈvɪʒuəl aɪˈdɛntɪti

Visual identity includes colors and fonts.

Marketing Funnel

Маркетинговая воронка

ˈmɑːrkɪtɪŋ ˈfʌnəl

We analyze user behavior through the marketing funnel.

Persona

Персона

pərˈsoʊnə

The marketing team defined a target persona.

Target Audience

Целевая аудитория

ˈtɑːrɡɪt ˈɔːdiəns

Our campaign focuses on the target audience.

Engagement

Вовлеченность

ɪnˈɡeɪdʒmənt

Social media engagement increased last month.

KPI (Key Performance Indicator)

Ключевой показатель эффективности

keɪ piː aɪ

KPIs track campaign performance.

Analytics

Аналитика

ˌænəˈlɪtɪks

Analytics help us measure user behavior.

Bounce Rate

Показатель отказов

baʊns reɪt

A high bounce rate indicates low engagement.

CTR (Click-Through Rate)

CTR, кликабельность

siː tiː ɑːr

CTR improved after changing the headline.

Paid Ads

Платная реклама

peɪd ædz

Paid ads drove 500 new leads this month.

Organic Traffic

Органический трафик

ɔːrˈɡænɪk ˈtræfɪk

SEO increases organic traffic to the website.

Email Marketing

E-mail маркетинг

ˈiːmeɪl ˈmɑːrkɪtɪŋ

Email marketing keeps customers informed.

Influencer

Инфлюенсер

ˈɪnfluənsər

Influencers promote products on social media.

Campaign

Кампания

kæmˈpeɪn

We launched a new marketing campaign last week.

Branding

Брендинг

ˈbrændɪŋ

Branding helps build recognition and trust.

Storytelling

Сторителлинг

ˈstɔːriˌtɛlɪŋ

Storytelling creates emotional connections with users.

Visual Hierarchy

Визуальная иерархия

ˈvɪʒuəl ˈhaɪərɑːrki

Visual hierarchy guides users through content.

Mood Board

Мудборд

muːd bɔːrd

Designers use mood boards to define style.

Typography Scale

Масштаб шрифтов

taɪˈpɑːɡrəfi skeɪl

The typography scale ensures consistent font sizes.

Responsive Design

Адаптивный дизайн

rɪˈspɑːnsɪv dɪˈzaɪn

Responsive design works on mobile and desktop.

UX Research

Исследование UX

juː ɛks rɪˈsɜːrtʃ

UX research identifies user pain points.

User Flow

Пользовательский путь

ˈjuːzər floʊ

The user flow shows how people navigate the site.

Wireframing

Создание вайрфреймов

ˈwaɪərˌfreɪmɪŋ

Wireframing is the first step in UI design.

Interaction Design

Дизайн взаимодействия

ˌɪntərˈækʃən dɪˈzaɪn

Interaction design improves usability.

Prototyping

Создание прототипов

ˈproʊtəˌtaɪpɪŋ

Prototyping helps test features before development.

Visual Design

Визуальный дизайн

ˈvɪʒuəl dɪˈzaɪn

Visual design focuses on aesthetics and style.

Color Theory

Теория цвета

ˈkʌlər ˈθɪəri

Color theory affects brand perception.

Illustration

Иллюстрация

ˌɪləˈstreɪʃən

Illustration enhances visual storytelling.

Iconography

Иконография

ˌaɪkəˈnɑːɡrəfi

Iconography creates recognizable symbols.

Motion Design

Мошн-дизайн

ˈmoʊʃən dɪˈzaɪn

Motion design adds animation to interfaces.

Typography Pairing

Сочетание шрифтов

taɪˈpɑːɡrəfi ˈpɛərɪŋ

Typography pairing improves readability and style.

Brand Guidelines

Руководство по бренду

brænd ˈɡaɪdlaɪnz

Brand guidelines ensure consistent visuals.

Content Strategy

Стратегия контента

ˈkɑːntɛnt ˈstrætəʤi

A content strategy defines messaging and tone.

Visual Storytelling

Визуальный сторителлинг

ˈvɪʒuəl ˈstɔːriˌtɛlɪŋ

Visual storytelling communicates ideas without words.

Marketing Metrics

Маркетинговые метрики

ˈmɑːrkɪtɪŋ ˈmɛtrɪks

Marketing metrics measure campaign effectiveness.

Brand Awareness

Узнаваемость бренда

brænd əˈwɛrnəs

Brand awareness increased after the social media campaign.

Creative Brief

Креативный бриф

kriːˈeɪtɪv brif

The team discussed the creative brief before starting.

UX Writing

UX-райтинг

juː ɛks ˈraɪtɪŋ

UX writing improves interface clarity.

Heatmap

Тепловая карта

ˈhiːtmæp

The heatmap shows which parts of the page users click most.

User Testing

Пользовательское тестирование

ˈjuːzər ˈtɛstɪŋ

User testing identified navigation problems.

Brand Loyalty

Лояльность к бренду

brænd ˈlɔɪəlti

Brand loyalty increases repeat purchases.

Visual Consistency

Визуальная согласованность

ˈvɪʒuəl kənˈsɪstənsi

Visual consistency strengthens brand recognition.

Marketing Plan

Маркетинговый план

ˈmɑːrkɪtɪŋ plæn

The marketing plan includes digital and offline campaigns.